Thursday, March 27, 2008

Promotional Plans

One of the things that the BBRP has really been working on of late is promotions. Obviously, we want to work to promote Main Streets as much as possible, be it through brochures like the Hellertown-Lower Saucon Restaurant Guide, the Macungie Murder Mystery or the creation of the BBRP Event Guide.

Well, there is one item that we have been working on of late is the development of a Promotional Plan in each community. It's actually a really simple idea that can be really useful when it comes to promoting your communities.

The basic idea here is that every community already has a slew of events. Think about your home for a second - how easy is it to think of game nights, festivals and parades that your community has? Well, if your community already has established events, why try to reinvent the wheel? Here's the basics of a promotional plan:

1) Assemble a list of public events in your community.
2) Identify which events your organization may want to work it.
3) Contact the organizers of these events and offer your assistance.

One point here to stress: I am not, by any stretch of the imagination, encouraging a group to try to TAKE OVER an event run by another organization. I am just saying that it may be useful to offer your assistance. One of the things that I've found is that our revitalization committees can be very useful in terms of organizing an event, recruiting volunteers and attracting media attention. Make sure that you emphasize these points when you reach out to a group that runs an event.

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