I've written a few entries on the importance of the internet when it comes to urban revitalization and promoting small businesses. Of course, the internet can be incredibly useful when it comes to capturing market information, getting new customers, dispensing information and hearing the voice of the citizenry (a critical component to any urban revitalization effort).
Well, I'm now pleased to note that the company I work for is moving one step further when it comes to internet usage. Of course, the Greater Lehigh Valley Chamber of Commerce already has a website. However, websites aren't always enough these days, and the Chamber has recognized that. Accordingly, it has launched a series of new internet initiatives: pages on Facebook, MySpace, LinkedIn and a blog. All of these are components of what some refer to as "Web 2.0" and designed to help promote the organization and its various initiatives, as well as reach a whole new segment of the population.
I've said it before, and I'll probably say it again and again: the internet is getting more and more popular (and thus more and more necessary) every day. These websites are worth checking out.
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